(March 28, 2009 Shanghai) Adidas women’s spring and summer 2009 launch marketing activities, the introduction of the new “Me, Myself” campaign idea. Subversion of the past “campaign, regardless of gender,” the traditional concept of the Adidas women to close the perspective of consumers, to explore the status of women in real life and sport demands. “Me, Myself” aimed at encouraging the introduction of the concept of women’s experience in sport self-confidence, joy and balance, and women through sports and a true self-dialogue, understanding and enjoyment of the process of improving themselves.
28, the Adidas “Me, Myself” fitness activities per thousand women, held in Shanghai. Nearly a thousand women gathered in Shanghai Minhang consumers Stadium, in many adidas fitness experience under the leadership of their own in a “Me, Myself” campaign tour. Adidas senior fitness coach Zhang Yi, Bo stones and the China International Yoga Congress and other expert consultants Lynn coach with more than ten well-known female consumers to share their “Me, Myself” sports story. Senior Yoga stone coach Bo said: “Yoga is a spiritual time of the make-up remover, and every time I breathe I love - stretch - stretch.” Sports enthusiasts with the mainland is a well-known young actor in recent years YAO Chen presided over the famous model li ai sector activities also appeared at the scene, adding “Me, Myself” in the ranks.li ai said: “The campaign will allow me to concentrate, from the complexity of negative emotions, in the campaign I can find a true self-pure.” Nearly two hours of “Me, Myself” campaign tour at one go, the great enthusiasm for fitness and Graceful Star of the show boundless vitality and infected with the presence of a female consumers.
On the 28th in the event, Adidas announced and launched the “Who is a ‘Me, Myself’?” Adidas flagship Star Award. A period of twelve months of the event, to take the network selection mode, the sincerity of love for each and every selection of the female consumer movement “Me, Myself” story. The activities of the winners will have the opportunity to become the 2009 Adidas women’s winter marketing activities of the main stars.
Women to meet the demands of consumers in different sports, Adidas designed for Asian women has four sets of Aerobics fun. Four sets of exercises that the highly-acclaimed by the international professional fitness instructors to combine a variety of job creation campaign elements, including Adidas Yoga Aerobics, body jam Adidas Aerobics, Dance Aerobics Adidas, Adi Aerobic Boxing Das. The four sets of simple actions Aerobics rhythm smooth and rich, so that movement of women outside the realm of CD-I, with the real self-dialogue, and enjoy a sense of physical and mental pleasure.
With “Me, Myself” - Adidas women’s spring and summer 2009 marketing theme concept, introduced in this season of training products focused on women’s right to advocate the concept of sports clothing. Carefully to create a series of five fabric of professional training products, in order to meet the needs of female consumers for fitness, yoga, fight and dance features four different demands of the campaign. Adidas Women’s Series this season will be women in the elegant, soft, Cool, dynamic and personalized theme of the trend into the top five products. Hope that a rich selection of products so that every woman can have their own “Me, Myself” sports equipment.
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