Prada is said to be an old number, but because of the production Prada perfection, so regardless of age, to Prada brand awareness is no less than any other brand. Prada back to history, from the beginning of the twentieth century must be about … …
Italian family-oriented concepts, fashion industry is no exception, Prada is one of the representative. Prada himself in the early 20th century, was active because of the commercial trade and transport business frequent founder Mario Prada began to manufacture a range of handmade leather goods for travel products, and in 1913 opened a boutique Prada . 70’s, fashion environment changes, Prada near the verge of bankruptcy in 1978, with the Miuccia Prada took over her husband, Patrizio Bertelli common Prada, Prada lead towards a new milestone.
Miuccia took over the occasion, Prada is still circulating in Europe, the family from generation to generation, if there is no innovation and breakthroughs, it is easy to decline. Miuccia skin looking and traditional materials of different novel materials, through a multi-attempt to parachute from the Air Force found the use of nylon fabric material to light for the foundation of durability, “a black nylon bag” one to fame! Prada to launch in 1989 until the first autumn and winter fashion show, a reversal of the trend of the design at that time with a lot of praise; 90’s, Prada under the banner of “Less is More” slogan came into being minimalist, and Prada simple, with a uniform design aesthetic just as happens to coincide with the trend. In 1993, Prada introduced Prada men’s and men’s winter series, between the time men and women’s clothing fashion accessories as a simple the best modern and contemporary style; the late 90’s, the wave of recreational sports fever, Prada introduced Prada Sport series, both functional and fashionable design, resulting in a whirlwind.
Brisk performance Prada is mainly due to the design and modern life style water blending milk, not only in the fabrics, colors and styles of work, Prada design behind the modern philosophy of life happened to fit seek immediate practical beautiful and popular dual mentality, Prada function and aesthetics in perfect balance between, the show is not only a fashion trend, it is the ultimate modern aesthetic.
Prada’s brand story is the story of an ugly duckling with a replica of the White Swan is a family and the story of a woman is able to give the people yearn for, respect the feelings of the story.
1913 Brothers Mario Prada in Milan, Italy, the opening of a Prada boutique. At that time, the Americas and Europe due to commercial trade and transport business frequently, Prada started the franchise and imported leather goods, Mario Prada visited Europe, the elegant shopping bags, jewelry and clothing for the upper classes of society to enjoy. Prada was the beginning of creating handmade leather goods for travel products. However, there is little Prada fame, and 70’s, fashion environment changes, almost the verge of bankruptcy. Even more than 10 years ago, Prada is still a common European family of three generations, handmade fashion accessories made specifically for small brands.
All changes are from a woman, a woman will become famous Prada brand of products. She is Miuccia Prada, Prada a third generation of family head, 1978, by virtue of its unique design style and philosophy of excellence, such as the handbags and shoes in the traditional sense of these secondary products as with the the protagonist, and the successful combination of experienced professionals focused on large-scale manufacturing process and quality advantages of specialization in small workshops, so that Prada rapid development and growth.
In addition to Prada introduced Prada nylon handbags all the rage, the 1983 launch of Prada shoes, Prada, Prada launched in 1989 women, 1994 men’s Prada introduced Prada, Prada 1998 campaign launched equipment, which launched in 1992 Prada name in its own line of children named vice MIU MIU. From leather goods, clothing to shoes, underwear, Prada has gradually become a complete boutique Kingdom, have begun to expand the territory over the world.
The same name Prada ,Prada woman is Shannon’s first fragrance, it does not adopt a special name or description, simply named Prada only to printed on metal ornaments embedded version of the natural ingredients for its identification, re-draw the world to look forward to the traditional fragrance industry. Amber, decorative inlay printed edition of the first word is the essence of Prada fragrance.
Prada High leather products manufacturing started, two to three decades on behalf of the last century has been well received by kings and nobles in Europe were favored, but since the start of 1958 after the death of Mario Prada who, Prada will go a long downturn, Prada to make a comeback and become super-popular brand is the granddaughter of Mario Prada .
In 1978, engaged in design work to invented nylon cloth bag, set off the wave;
Shoes organized in 1985 and published, the exhibition Women in 1989, for the first time in 1995 the introduction of younger Prada men’s, since then, the infatuated fashion for men and women into the fanaticism of this “Prada phenomenon.”
By 2000, Prada launched its own series of skin-care products, due to simple cutting-edge packaging and known for high quality;
Also in 2004 the first to create their own perfume, take concrete actions to participate in the global fashion brands in the top ranks of perfume production. Now, in addition to Chanel’s No5, Dior’s J’adore, YSL’s Opium, Gucci’s Gucci Rush and classic perfumes, such as Marc Jacobs, the market added to the name Prada “Prada Parfums” a perfume. Prada perfume design I have added green eyes, she likes to personally participate in the development of the process of perfume, she wanted her own “beauty empire” along the traditional and innovative forward two basic concepts have been bright.
Prada most impressive, is simple to look almost normal after a black nylon backpack, everyone must have become a popular accessory item, and the streets become the object of imitation, but also take the opportunity to brand awareness started All celebrity fashion, Prada is definitely the focus onto the first line. Leather goods in Italy is well known, making it an excellent technology, has been a leading position, and that Miuccia Prada was born in the context of this growth, Prada founder Mario Prada, is Miuccia Prada’s grandfather, in 1913 m blue in the establishment of a special sale of high-level leather boutiques, from continuing operations to 70 years, the face of Hermes, Gucci, etc. surrounded by powerful enemies in the side of opponents, so that almost the verge of bankruptcy PRADA, it is such a doom and gloom period of time, Miuccia Prada took over her husband and their shaky the cause can be perilous, and gradually led to a Prada unprecedented peak.
Attempts for clothing, Miuccia Prada is very cautious, to launch in 1989 until the debut of clothing and subsequently, the introduction of land have continued flaunt young line Miu Miu, sport Prada sport, Granello brand extension, etc., and then in 97 years exposure of a new underwear line, a complete line of products to form the Kingdom and expanded to all over the world, as in Japan, but also resulted in an unprecedented sweep, the charm is perfect.
Prada launched in 2000, skin-care products, as the series of simple and avant-garde design and the quality of the packaging certainly known by consumers. After four years of meticulous planning, in 2004, Prada has finally launched the first female incense sticks of the same name, like Prada products adhere to, Prada women Prada Shannon also has the same name, different place. Special package of perfume Prada dress selected in the same textile fabric, the simple generosity of the square glass bottle with metal stand in sharp contrast underlines the fact that the typical style of the brand!
Out of respect for the traditional perfume, Prada 80ml Special luxurious version of a retro nostalgia spray perfume, it has the charm of the elegant retro style, even in foreign countries Prada Prada shop, the shopkeeper will bearing in accordance with the requirements of the guests in particular as an indication of a unique name!
Miuccia Prada’s creative vision of the continuation of non-stop, and she hoped that their own beauty empire of tradition and innovation to uphold the basic idea, and she hopes this perfume on her behalf must be able to “The Classic of Tomorrow” Tomorrow’s classic design philosophy!